Rewind 2011: Marketing in Bollywood

From No One Killed Jessica to The Dirty Picture, 2011 has been quite a roller-coaster ride, with few hits and many...

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Bluffing in Business

When I thought bluffing and over-the top promotional strategies are not for India, Bollywood proved me wrong. Ra.One is...

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Ra.One: can SRK retain his badshah image?

After playing an individual affected with Asperger’s Syndrome in good friend Karan Johar’s My Name Is Khan,...

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Small budget surprises

So, how was this Friday? Based on the reports till now, awesome is the word. Every cinema is packed till Sunday. What...

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Beg, buy, and remake

All you intelligent movie buffs must have understood by now, what am I talking about. Yes, the unexpected, unfortunate...

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The need for fresh sprouts in Indian Cinema

Some new-age actors in Bollywood:  Hrithik Roshan (Son of Rakesh Roshan) Abhishek Bachchan (Son of Amitabh...

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I am waiting for: That Girl in Yellow Boots

All set to release on September 2nd, That Girl in Yellow Boots should be a refreshing change from the kind of films we...

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Bodyguard, Mummy Punjabi and a Wednesday!

It looks like Bollywood is slowly on its way to break the ‘Friday release’ tradition. And when Salman Khan...

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