Are item numbers the only USP to talk about?

Are item numbers the only USP to talk about?

  • Shahrukh Khan is going gaga about the chammak challo number in Ra.One.
  • Katrina’s special song in Bodyguard is in the limelight of the film’s promotional campaign.
  • Minissha Lamba wants to share some screen space with Sonakshi Sinha in an item number from Shirish Kunder’s Joker, for which Sonakshi refused!

Item numbers surely add that extra something required in any commercial movie which targets every kind and class of audiences. Katrina’s Sheila and Malaika’s Munni were some peppy numbers which equally attracted the attention of masses all over the country.

There is no issue about having an item number or special song in a movie. But are our directors not capable or are not confident enough in making a strong movie which will succeed with or without raving about item numbers?

criticleo are item numbers the only usp to talk about?

I mean, this is becoming ridiculous. Item numbers are supposed to be a part of the movie. A movie should have much more to rave or talk about. The script, the performances, the direction and many other technicalities.

And if things like content, performances and direction are strong, no need will arise to unnecessarily blabber about such things.

I am totally taken aback in view of the present scenario. In most of his conversations with media, Shahrukh is talking about Kareena’s special song in Ra.One which has been crooned by Akon. I guess, Ra.One is not just about the Chammak Challo song or Akon.

Why is it that Sonkashi and Minissha are so particular about being part of an item number?

It is OK to use item numbers as promotional tools. But focusing only on them is a total deviation. Aren’t we giving unnecessary preference to something that speaks nothing about the movie? I think, Bollywood should re-think about the present unfortunate scenario.

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One Comment

  1. Actually, if a number beomes popular, it will fetch publicity. But song alone can’t do anything. I wish filmmakers concentrate more on script and editing…Nice perspective Harsha. And, I don’t like Chammak Challo…way to loud for my taste…

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